2010 Care
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Hair Care in Belgium
The major trend in 2010 was the emergence of discount brands with a professional/salon hair care format and design. Two brands, first Syoss at the end of 2009 and then Franck Provost in June 2010, put a foothold shampoos and conditioners with large containers (500ml and 750ml) at discount prices. Per unit, such products were more expensive, but were real bargains in volume. Conventional competitors do not have the weight: for instance, Elseve is available for EUR3.50 for a 250ml bottle, while...
Browse All: Consumer Goods Market Report
Hair care recorded current retail value growth of 2% in 2010, with sales growth mainly being driven by shampoos and conditioners, which recorded growth of 4% and 5% respectively due to new product innovations and marketing. In addition, sales growth was also driven by active price discounts, with manufacturers offering frequent special offers to stimulate brand sales. Whilst price discounting boosted volume growth within bath and shower products, it hindered value growth due to lower product...
The sales of hair care products were recovering from the downturn in 2010 with a value growth of 1%. The growth rate was, however, quite moderate and pre-downturn value sales were not reached in 2010. As the competition between the leading brands remained intense, there were some signs of price competition. The biggest hair care brands saw a high number of line extensions added to their product lines. Multi-benefit and age-targeted products were the most common examples, but there were also new...
Euromonitor International's Hair Care in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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